And as with every ethnicity, East Asian beauty standards
adidas boost are also diverse. US-Korean model Dae Na says: "When I first started there was a handful of Asian models but now you see multiples. Exponentially, it just kind of grew as the industry geared more towards Asian buyers or [the] Asian market". With a large population of high-net-worth individuals in Asia, brands want to make models like Dae the face of their campaigns, to create a connection with consumers.
And male supermodels are, it seems, gradually catching up with their female counterparts' success and earning power in recent years. US model Tyson Beckford was recruited by Ralph Lauren to be the face of the brand, and has since become the most famous black male supermodel of all time. Model Sean O'Pry, meanwhile, has carved out a career lasting more than 15 years, making him among the richest male supermodels in the world. Originally from a small town in Georgia, US,
adidas sale he arrived in New York at the age of 17 with only $150 in his pocket and went on to secure exclusive contracts from big brands.O'Pry became known on the world stage when he was chosen by Taylor Swift to play the role of her love interest for her 2014
adidas continental Blank Space video.